The article considers and connects two pressing problems
for the humanities in modern Russia: national idea and the current state of
the Russian language. Under the circumstances of today national idea may and
should be found in the elevation of the Russian language that guarantees the
semantic, communicative and cultural unity of the Russia peoples' conglomeration.
However, a significant obstacle for this elevation is the state of Russian everyday
speech, bad taste for language that is instilled by mass media and the officials,
deficient linguistic policy.