ПЕРВОМАЙСКИЕ ЛОЗУНГИ В СОВЕТСКОЙ РОССИИ (1918 - 1943)

The present paper deals with May Day slogans in Soviet Russia (1918-1943). The authors of the article prove that slogans are a sort of manual which helps the public to interpret the policy of the Communist party. Being authoritative, sated with key political symbols and widely spread, slogans turn out to be one of the im-portant means of modern political communication. The article argues that changes in the policy of the Communist government cause essential changes in the content of slogans. Examples from the research illustrate this position. The authors give major factors explaining these transformations, defining eleven categories for classification of key symbols frequently used in May Day slogans.